Top 10 Super Bowl Ads

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In this era of the DVR, it’s not uncommon to intentionally not watch a show while it’s live so that you can fast-forward through the commercials.

The Super Bowl is probably the only time when people can’t wait for commercials — some people only “watch” the game for them.

According to Forbes, in 2014 a 30-second commercial cost an outrageous $4 million and double that for a 1-minute commercial — and that doesn’t include the cost to make the commercial.

Last year the Super Bowl was the most watched event in America with more than 108 million viewers, but the really fascinating thing is why people watched. Several studies have proven that 50% of the Super Bowl audience tunes in just to watch the ads.

In 2016, a thirty-second spot during Super Bowl 50 (L) is selling for an average of $5 million, which is up about $500,000 from 2015. The Super Bowl will be broadcast on CBS from Levi’s® Stadium – (Home of the San Francisco 49ers) located in Santa Clara, California, in the San Francisco Bay Area on Feb. 7, 2016. The halftime entertainment includes Coldplay, with both Rihanna and Beyoncé taking part.

Neilsen Ratings 2015: According to results from The Nielsen Company, the broadcast of Super Bowl XLIX on NBC had an average audience of 114.4 million viewers, which surpassed the previous year’s Super Bowl, and became the most watched television program of all time. The game peaked at 120.8 million viewers during its final minutes. Katy Perry’s performance was also the most watched halftime show in the 49 year history of the event.

Commercials are often considered interruptions to the entertainment we love. But Super Bowl ads are different—instead of being intruders, they are like the “must have” guests that keep a party rockin’.

Some might make you laugh, others might make you tear up — you don’t have to like them but you’re probably going to watch them.

Even if your favorite team is not playing during the biggest night in football, fans can always look forward to the awesome commercials that play during the Super Bowl. And in our social media-driven age, some companies have begun to debut online trailers to build anticipation for their content during the game.

 

 

Thirty-second spots during Super Bowl 51 (LI) are selling for an average of $5 million, which is up about the same as ads from 2016. The Super Bowl will be broadcast on FOX NRG Stadium in Houston, Texas – (Home of the Houston Texans) on Feb. 5, 2017. Super Bowl 51 will feature the champions from both the AFC and NFC, and the Texans won the AFC South, so it could be a home game if they can win during the playoffs. The Pepsi sponsored halftime entertainment features Lady Gaga.

Expect to see these brands grabbing for your attention during Super Bowl 51 (LI) on Feb 5th! (and the weeks surrounding the big game) Automotive: Audi, Buick, Honda, Kia, Lexus, Mercedes-Benz and WeatherTech. Food and Beverage: Anheuser-Busch, Avocados From Mexico, Pepsi, Skittles, Snickers Packaged Goods: Febreze, GNC, Mr. Clean Retail: 84 Lumber

Neilsen Ratings 2016: According to results from The Nielsen Company, the broadcast of Super Bowl L (2016) on CBS had an average audience of 111.9 million viewers, and was viewed in an average of 54.3 million homes and had a preliminary 46.6 U.S. household rating.

Preliminary estimates also found that 72% of U.S. homes with televisions in use were tuned into the Super Bowl 50 telecast—the highest household share since Super Bowl XVI in 1982. In regard to the social nature of the big game, Nielsen Social noted that 16.9 million Tweets were sent by 3.8 million unique authors about “Super Bowl 50” on CBS on Sunday, Feb. 7, 2016. Included within this total Twitter activity for the TV event, 4.6 million Tweets were sent by 1.4 unique authors about the advertisements that aired in the live TV event. Additionally, the most-Tweeted minute during the TV event was at 8:44 p.m. ET, when 162,000 Tweets were sent in the minute following the Super Bowl halftime show.

 

Top advertisers sitting out

Super Bowl LI

 

Some familiar names will be missing during the commercial breaks of this year’s Super Bowl.

Top Super Bowl advertisers such as Frito Lay, BMW, Butterfinger, Toyota, and Taco Bell will not have ads running during Super Bowl LI on Feb. 5. The rising costs of 30-second commercials, a drop in returns, a rise in competition, and the NFL’s viewership problems in 2016 among the chief concerns, cites Tanya Dua of Digiday.

Super Bowl ads have grown to a cost of $5.5 million. While the biggest game of the NFL season is prime advertising territory, and ad campaigns can cost up to $10 million when fees and PR are taken into account, according to Mike Sheldon, CEO of Deutsch North America.

“The decision has become a heck of a lot difficult, and there’s a bit of a fatigue,” he said. “If you’re the CEO, you have to justify it a hell (of a) lot more.”

Frito Lay has annually produced a Super Bowl commercial for its Doritos brand and had even sought the advice of fans for their 30-second spots since 2007.

According to Dua, only 90 percent of the commercial slots had been filled as of early December. That mark is often met by September or October.

Among the confirmed advertisers for this year’s game are Busch, Snickers, Intel, Skittles, Hyundai, Bud Light, and Budweiser.

from: the score.com

 

The 2017 Super Bowl Commercials. Who’s In?

 

Wix

They’re going for a triple-play! Wrong sport, we know, but the website builder Wix.com is airing a Super Bowl commercial for the third year in a row! They made history by launching their 2017 Super Bowl ad campaign on Facebook Live on January 17. This is the first time a brand ever released an ad using Facebook or YouTube Live.

The hot, action ad features beautiful duo Gal Gadot and Jason Statham, with a nice guy named Felix playing the hero (and website builder).

 

 

In addition to sharing this action-packed ad, Wix also announced a very cool contest where you can win up to 50K simply by making an image of Felix your Facebook profile picture.

Plus – Gal Gadot is busy posting about the Big Game ad on her own Facebook page. She posted the following video along with the line:

“Come on Chef Felix! I used steak knives like yours for my tea parties when I was 7.
Watch me in the new Wix.com Big Game teaser. Things are getting real!”

 

Intel

It’s official commercial Kick Off! Intel is the first brand to publish a Super Bowl LI video this season – and they’ve scored a touchdown! Their Intel Super Bowl commercial stars Patriots’ Quarterback, Tom Brady! (How convenient for Intel that Brady will be playing on the field as well.) Intel will be using the ad to promote the new Intel 360 replay technology.

Watch the ad here!

 

 

Skittles

The colorful candymaker, Skittles, is also back in the Big Game for the third year in a row. Last year, Steven Tyler promoted the little sugary sweets, but this year’s Skittles 2017 Super Bowl commercial focuses on the “Taste the Rainbow” tagline. Skittled released the ad on January 24th, nearly two weeks before the Big Game.

The company has chosen to promote their message this year without enlisting help from A-List celebs. Instead, Skittles put together a cute, creative clip that reminds us that romance is still alive. Or is it?

 


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Mars is also shelling out big bucks in 2017 for a 30-second commercial about their chocolatey, caramel candy bar – the world famous Snickers. The exciting news is that Snickers 2017 Super Bowl ad will star Adam Driver of Star Wars and Girls fame.
Link

 

Snickers – like Hyundai – has a brand new idea for their 2017 Super Bowl ad! They are going live, creating a commercial in real time, during their game. Despite the new format, they will be sticking to their “You’re Not You When You’re Hungry” theme (If it ain’t broke, why fix it?) so we’re already pretty impatient to see what they have in store!

They have released four teasers to get us psyched for the 30-second, western-themed spot. This one is called “Horse Casting.”

 

 

For the first time ever, the spotlight will be on Busch beer during one whole 30-second Super Bowl commercial. Considered a below-premium brand, you may know Busch as the beer of choice for frat boys everywhere. But while Busch may be a Super Bowl rookie, their parent company, Anheuser-Busch, has been a constant presence on the Super Bowl advertising stage for as long as we can remember! A-B also owns Budweiser, Bud Light and Shock Top and they hold exclusive beer advertising rights for the Super Bowl.

We can thank them for unforgettable Budweiser Super Bowl commercials like this:

 

Bud Light

Bud Light is back for Super Bowl LI with a simple, 60-second commercial promoting the brand’s new tagline, “Famous Among Friends.” No mock elections. No crazy nights of finding a regular Joe who is “Up for Whatever.” No celebrity appearances from the likes of Don Cheadle or Arnold Schwarzenegger. Instead, the ad shows two guys enjoying a lifetime of friendship and unforgettable moments, all with Bud Light in hand.

 

 

Avocados from Mexico

They’re becoming regulars! Avocados From Mexico will once again advertise in the Super Bowl in 2017, making them a third-timer like Wix and Skittles! The unlikely commercial by this seller of the green, creamy fruit will air early in the first quarter of the Big Game. Their goal, it seems, is to hypnotize us into serving up a dish of guac as we watch the game…

Check out their brand new teaser:

 

 

Justin Timberlake

He is coming to Super Bowl LI, but he isn’t performing at the Halftime Show. Instead, he’ll be touting the health benefits of Bai drinks. And since he’s a major shareholder in the company, they probably didn’t even have to twist his arm (or pay out a few million $) to get him to do the ad.

This will be the second consecutive Bai Super Bowl commercial. Last year they aired a rather strange commercial that was appropriately named, “None of this makes sense.”

 

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‘Mean Joe’ Greene Reunited With The Kid From His Famous Super Bowl Commercial, And It Was Heartwarming

from uproxx

best one is probably the Coca-Cola commercial featuring ex-Pittsburgh Steelers defensive lineman “Mean Joe” Greene and a young fan whose real name is Tommy Okon. If you haven’t seen it in a while, stop what you’re doing and watch it, because it never fails to warm your heart.

CBS has decided to do a special on the best ads in the history of football’s biggest game with the special Super Bowl’s Greatest Commercials 2016. There’s no word as to what will happen, outside of this preview which reunites Greene with Okon. Despite not seeing each other in years, the duo immediately knew they were meeting up with one another. They also discussed why they believe this ad is so beloved by everyone.

Greene no longer looks like a hard-nosed football player, while Okon is now in his 40s, but it’s still heartwarming to see the pair from one of the best commercials of all-time reunite.

 

 

Superbowl Commercial Links:

 

You can Watch all the commercials after they air by clicking here

YouTube Super Bowl ADs

 

To view the commercials from Super Bowl 50

NFL.com/superbowl/50/commercials

To view the commercials from Super Bowl XLIX

NFL.com/superbowl/49/commercials

To view the commercials from Super Bowl XLVIII

NFL.com/superbowl/48/commercials

To view the commercials from Super Bowl XLVII

NFL.com/superbowl/47/commercials

To view the commercials from Super Bowl XLVI

NFL.com/superbowl/46/commercials

 

 

SB AD Links:

nfl.com/superbowl

CBS Super Bowl Commercials

superbowlcommercials.tv

autoblog greatest SB car commercials

SB commercials Wiki page

USA Today AD Meter

New York Post SB Commercials

superbowl-ads.com/

superbowlcommercials.co/

 

 

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